Plastic Rewards White Paper Gives CUs Tips on Stepping Up Perks
March 30, 2009
Plastic Rewards White Paper Gives CUs Tips on Stepping Up Perks
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According to the paper’s co-author, TMG Director of Client Relations Matt Flynn, credit and debit market competition has shifted member expectations, making sophisticated rewards programs an essential.
“While it’s possible that interchange income may soon lessen due to regulation, it’s important to realize the revenue stream still exists today,” said Flynn. “There remains tremendous potential for any credit union looking to grow its non-interest income.”
Flynn and co-author Sara Petty, TMG vice president of strategic initiatives, suggest credit unions evaluate their current rewards programs for ways to enhance them. Their concepts include improving ease of use, adding a debit rewards program, partnering with local businesses and restructuring rewards to better fit a credit union’s specific membership.
The white paper, “Rewarding Your Members – Reinvent Your Credit Union’s Rewards Program,” is available for download at www.TheMembersGroup.com/WhitePaper.
About TMG
TMG is a wholly-owned subsidiary of the Affiliates Management Company, which is owned by
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