Bancography Announces Top CU Brands
Bancography, a positioning firm from Birmingham, Alabama, recently released its 2008 Bancography Brand Value Index, which ranks the most powerful financial institution brands among all U.S. banks and credit unions.
The Bancography Brand Value Index is a comprehensive ranking which scores brands according to the premium they contribute to each financial institution’s tangible value. The brand value is calculated by reviewing the institution’s reputation, service quality, image and market awareness. The index also identifies institutions that produce financial results beyond what their capital base, market conditions and competitive environments would predict.
