Midland Credit Union Adds Reloadable Cards to Card Product Lineup
(Des Moines, Iowa – October 30, 2009) – Midland Credit Union, a Des Moines-based credit union with more than 4,700 members and assets of $36 million, has added reloadable cards to its lineup of plastic products.
In partnership with TMG (The Members Group) – Midland CU’s card processor of more than 20 years – the credit union will roll out the ATIRAreload product this fall. The plastic will be branded with the Midland CU logo.
Opting for TMG’s custom pricing model, Midland CU will set its own terms, parameters and fees based on the unique needs of its membership and community. ATIRAreload cardholders who purchase their card from Midland CU will be allowed a maximum load value of $10,000.
SMS text messaging will be available to cardholders who wish to monitor their accounts via cell phone.
“We anticipate attracting new members from several groups with the ATIRAreload offering,” said Becky DeVries, CEO of Midland CU. “The underbanked and teen markets are especially appealing to us, and we believe a reloadable product will go a long way toward introducing both to the benefits and responsibilities of working with a financial partner like Midland CU.”
