TMG Releases White Paper on Reloadable Prepaid Cards for Business
(Des Moines, Iowa – March 30, 2011) – As reloadable cards gain popularity among consumers, TMG’s Konrad Christensen hopes community financial institutions (FIs) will realize an even better end-user for the prepaid product – business clients.
“One business owner represents an entire community of potential cardholders,” writes Christensen in the newly released white paper. “Most small to mid-sized companies are linked to hundreds of customers, employees, partner firms and suppliers – each representing a group of prospective reloadable card users.”
Rather than expend the resources it would take to market to these prospects as individuals, FIs can reach out to them more efficiently through existing or new business clients, says Christensen.
Using reloadable prepaid cards as an alternative to payroll checks is one of the uses Christensen explores in the white paper. Beyond the benefits of providing a progressive, convenient service to business members, he says, the reloadable cards as payroll give the issuing FI access to people it may never have reached otherwise.
The White Paper, “Getting Down to Business: How Financial Institutions Can Attract and Retain Business Clients with Reloadable Cards,” can be downloaded at http://www.themembersgroup.com/PRreload.
